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ganizations and companies are fond of personalized rubber wristbands because they are cost-effective ways of making a statement and promoting a brand or a cause. Custom rubber wristbands for corporate and organizational mass production are one of the promotional materials that are not easily thrown away by people because they’re useful and have a fashionable use. They even come in many colors and sizes. People will readily wear these rubber rubber wristbands because celebrities and athletes also use these wristbands as accessories.
Rubber wristbands have been traced all the way back to the 1980s, when Cyndi Lauper and Madonna would wear them in their music videos. These wristbands were also known as Jelly wristbands. The wristbands resurfaced again in the late 1990s. Nike used the rubber bands as wristbands and had several NBA players promote them. These were also known as baller bands or baller ids. Teenagers also sported these bands with messages like “cutie” and “hottie.” However, this trend did not last long again because real rubber would get stuck on the skin or hair and cause irritation.
The Rubber Band wristband trend did last long enough for several NBA players to start sporting them, though. Nike, always with a keen eye on basketball fashion improved on the trend by using the rubber rubber that they had previously used on sports watch bands and creating the Nike Baller Id Band Wristbands. Because you can"t really print on rubber, the messages were imprinted or embossed into the rubber and said sports related things like "Baller" and "Player". They came in sets three, often in specific team colors. Many NBA players, most notably LeBron James were seen wearing the Baller ID Bands on and off the court.
In 2004 Lance Armstrong and Nike, who made all of his cycling gear, teamed up and created the LiveStrong yellow wristbands which were essentially Baller ID Bands that were yellow and imprinted with "LiveStrong", the motto of Lance Armstrong"s foundation for cancer research. The wristbands are sold through Nike and Lance Armstrong"s website"s for $1 each and has raised over 28 million dollars for cancer research. Because of the immense popularity of these wristbands, many other charities, organizations and accessories producers jumped on the bandwagon and began creating rubber rubber wristbands in all colors and with all kinds of messages, some for charitable causes, and others just for fun.
rubber-wristbands-custom there is more to it than fashion? These bracelets are used in advertising and also for some very important causes as well.
Rubber bracelets have been seen around more often since they have been effective in the field of advertising. More and more companies, organizations and groups are using rubber bracelets as a way to send their message across. The following are the most common use of rubber bracelets:
For advertising a certain brand – manufacturers of clothing lines, sports equipment, shoes, jewelry, etc uses rubber bracelets to market their brand. Company or brand logo, name and catch phrases are often seen on bracelets. Many celebrity actors, athletes and pop icons who endorse these products wear bracelets to advertise them. Manufacturers have realized the effect of mass media in our everyday choices; that is why they spend millions on famous celebrity endorsers to promote their brand.
For supporting a certain cause – “awareness” bracelets are for raising awareness for a certain advocacy. Disease awareness bracelets have funded many organizations in their research for the cause and sure of a certain disease. Breast cancer awareness, which has a pink rubberrubber bracelet meanings bracelet as their awareness color has been the most common awareness bracelet raising millions of dollars for breast cancer research, education and cure. The organization has benefited thousands of women around the world by raising awareness of the disease and helping cancer victims fight for their lives.
For supporting environmental causes – environmentalists groups are raising awareness for many causes. Some of the most common ones are saving the rain-forests, cleaning up oil spills, saving endangered plant and animal species, protecting the ozone layer, and other worthwhile causes. They need all the funds they can get for research and other group efforts. Rubber bracelets and other paraphernalia are sold to help fund these groups’ activities.
For supporting change – groups who want to raise awareness for change also use rubber bracelets to shout out their message. Changes in governance, fight for more rights, change in policies, advocating a certain law or bill, and other worthwhile political causes may give out free merchandise to support their campaign.
For political causes – political groups use rubber bracelets during election campaign. Bracelets with their candidate’s name, team logo and catch phrases are printed onto the bracelets. These are distributed among supporters of their political group.
For supporting a team – rubber bracelets are commonly seen my fans of a certain sports team like basketball, baseball, football and motor-sports. Fan apparel may also include hats, shirts, stickers, decals, car accessories and even banners. These may be sold during games or sporting events.
For company affiliation – company employees wear bracelets to show they work and support their company. These may have company logo and name.
These are just some of the most common ways bracelets are used in the field of advertising. If you want to use rubber bracelets for your advertising or marketing needs you may look for shops that sell and print out rubber bracelets by bulk.
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